Reebok UK

Football Boots

Reebok approached Fullform to create a set of engaging visuals to boost their 2010 football boot campaign.

Fullform translated existing 2D data into parametric 3D CAD files suitable for tooling and imagery production. Advanced surfacing techniques were then used to generate a patch network of parts that could be exploded into components, ready for visualisations.

A series of views were generated using Solidworks Photoview 360, and then touched up using Adobe Photoshop to give a photorealistic set of computer visuals. The 3D CAD model was then used to create 2D CMYK linework so that the artwork could be used for screen printing onto Reebok’s merchandise.