Ring Automotive

Tyre Compressors

Ring Automotive’s NPD team invited us to collaborate on a new range of compact tyre compressors to replace their existing award winning range, which we had developed previously. This meant that the bar was set high and we needed to be incredibly ambitious with the new range.

Working through our phased design process, we presented Ring Automotive with multiple concepts, that gave choice and prompted in-depth discussion about key features and critical points of functionality.

We created 3D product visuals, surface level 3D data and physical prototypes that allowed us to appraise concepts in a tactile manner, assessing the form, fit and functionality from every possible angle. This informed the next stage of refinement, to deliver a truly user-led product range.

You can find more information on the RTC range here – Ring Automotive website