Ring Automotive

Battery Chargers

According to the AA, a flat battery was the most common breakdown attended in 2008 with over 535,500 callouts. Ring Automotive asked Fullform to develop a new range of battery chargers with a distinctive family identity, offering a clear brand presence in a crowded marketplace.

For the majority of motorists, opening the bonnet and diagnosing car problems can be a daunting task. To avoid a poor user experience, it was fundamental for the entire range to adopt an uncomplicated approach to battery maintenance.

The new chargers unite striking aesthetics with clear and intuitive features. The styling is bold and individual, reflecting the traits of an innovative and advanced product.

A man in a black shirt holding a blue battery charger over a car engine. The charger is being connected to the car battery, and the man is focused on the task.
A blue battery charger connected to a car battery under the hood. The charger is placed on top of the engine components, with cables attached to the battery.
A detailed design sketch of a battery charger, showing the front and rear views along with the wall bracket. The sketch includes arrows indicating mechanical movements.
A blue portable car battery charger with two cables connected, shown against a white background.
A blue portable car battery charger with two cables connected, shown against a white background.
A blue portable battery charger with a digital display and control buttons, featuring cables extending from the front.
A sleek blue car battery charger with a digital display and control buttons, shown on a white background.
The packaging of a blue battery charger, featuring a photo of the charger and a man using it on a car battery. The box displays product features and specifications.
A blue battery charger connected to a car battery, with red and black clamps attached, under the car's hood.
Three Ring Automotive SmartCharge devices with blue casing, featuring LED displays and multiple charging options for 6V and 12V batteries.