Ring Automotive

Battery Chargers

According to the AA, a flat battery was the most common breakdown attended in 2008 with over 535,500 callouts. Ring Automotive asked Fullform to develop a new range of battery chargers with a distinctive family identity, offering a clear brand presence in a crowded marketplace.

For the majority of motorists, opening the bonnet and diagnosing car problems can be a daunting task. To avoid a poor user experience, it was fundamental for the entire range to adopt an uncomplicated approach to battery maintenance.

The new chargers unite striking aesthetics with clear and intuitive features. The styling is bold and individual, reflecting the traits of an innovative and advanced product.