What's been happening?

Fullform – A New Era.

Fullfrom Rebrand   We are thrilled to announce a monumental milestone in our journey – today marks the dawn of a new era as we transition from HJC Design to Fullform. This transformation goes beyond mere semantics; it embodies our evolution, values, and the trajectory we envision for the future. While HJC served us well, […]

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Revolutionising Everyday Objects

At the core of redefining product design is the principle of user-centered design (UCD). This approach emphasizes the importance of understanding the users’ needs, behaviors, and aspirations from the very beginning of the design process. By putting the user at the heart of product development, Fullform ensures that the final product is not just innovative […]

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Internships – The Design Career Springboard

So you’ve successfully attained an internship at a Product Design Consultancy and are completely in the dark about what to expect. When it comes to internships, think of it as a year-long interview with a steep learning curve, lessons learnt here become the foundations of your design career. Remember, this relationship is reciprocal, each helping […]

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Crowd Funding – A Helping Hand

How Design Consultancies Can Help Your Crowd Funding   Projects ranging from the highest highs to the lowest lows, crowdfunding sites have supported them all. Projects and products in all shapes and sizes thrown into the ether and left exposed to the criticism of the market, for better or worse. The fact crowdfunding sites are […]

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AI & Automation – The (New) Age Old Question

Are designer’s jobs threatened or enhanced by AI and Automation?   With technology growing at an exponential rate it’s only a matter of time before artificial intelligence (AI) is capable of occupying job roles of complex decision making. Advances in artificial intelligence and automation have seen to the reduction of manual labour work in many […]

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