New Product Development Survey

New Product Development Survey

Self Reflection


In the world of selling products, one thing remains constant: change. As companies strive to stay ahead in their respective industries, the evolution of products stands as a cornerstone for success. However, within the Product Design development process, there lies an often-overlooked step that holds immense potential for growth:


More specifically, the reflection and analysis of the successes and short-coming of your existing product. This is the key to unlocking the full potential of your future products.

Knowing where to start with your analysis can be difficult, so we’ve created a ‘New Product Development Diagnosis’ survey to help you on your journey.

Click the link above, enter your email (for personalised results) and answer the 25 short questions with a physical product you currently sell in mind.

The survey will score the ‘efficiency’ of your product across five main categories in order to give you some direction for future development and potential market growth.

See the below some of the driving factors as to why feedback, reflection and honest analysis is key to thriving as a business.


Understanding the Pulse of Innovation


Product Innovation is not always about reinventing the wheel, sure, it is sometimes; but more often than not it’s about refining an existing product – and improving on the previous iteration.

Assessing your existing product offering helps companies identify areas for enhancement. This introspective approach cultivates a culture of continuous improvement, fostering innovation from within.


Meeting Evolving Consumer Needs


Consumer preferences are as dynamic as the world around us. What captivated audiences yesterday may not resonate tomorrow.

By evaluating current products for elements such as aesthetics, performance, ergonomics and useability – companies gain invaluable insights into shifting consumer needs and desires. Armed with this knowledge, they can adapt their offerings to stay aligned with market demands, thus fortifying their competitive edge for years to come.


Driving Efficiency and Sustainability


Efficiency is becoming a cornerstone of sustainable growth. By scrutinising existing products, companies uncover inefficiencies that may have eluded detection.

Whether it’s streamlining manufacturing processes, optimising materials usage, reducing fixings and fasteners – every improvement contributes to a more sustainable future.

Not only does this drive operational efficiency, but it also underscores the company’s commitment to environmental stewardship.


Enhancing User Experience


At the heart of every product lies the user experience. Assessing current offerings allows companies to fine-tune usability, functionality, and overall satisfaction.

By understanding pain points and listening to user feedback, design solutions can be crafted that resonate deeply with their audience.

This relentless pursuit of user-centric design fosters loyalty and cultivates lasting relationships with customers.




In the ever-evolving landscape of business, stagnation is not an option. Companies must embrace change, harnessing the power of assessment to propel their products forward.

By diving deep into your current offerings, you can unlock a treasure trove of opportunities for improvement, innovation, and growth.

Through this introspective journey, they not only elevate their products but also solidify their position as industry leaders, poised for success in the dynamic marketplace of tomorrow.

Click the link to take the survey > New Product Development Survey