News - Category: Product Design

Revolutionising Everyday Objects

8th February 2024

At the core of redefining product design is the principle of user-centered design (UCD). This approach emphasizes the importance of understanding the users’ needs, behaviors, and aspirations from the very beginning of the design process. By putting the user at the heart of product development, Fullform ensures that the final product is not just innovative […]


AI & Automation – The (New) Age Old Question

14th November 2019

Are designer’s jobs threatened or enhanced by AI and Automation?   With technology growing at an exponential rate it’s only a matter of time before artificial intelligence (AI) is capable of occupying job roles of complex decision making. Advances in artificial intelligence and automation have seen to the reduction of manual labour work in many […]